The Importance of Marketing to Self Published Authors

marketing for publishers

Importance Of Marketing

Many people don’t understand there are many self-publishers running amuck and scrambling to find new people that will review their books.  The Milan Review helps these self taught publishers learn how to do this and why it’s so important.  Most publishers agree that the importance of marketing is the lifeblood of their business.

This is a huge problem in the book industry.  So many self-publishers are looking at alternative ways to generate income online that can’t seem to make ends meet in the book world.

If you’re not familiar with the industry it is true that many traditional mass media outlets have been biting at the bit and have even gone as far as not doing book reviews or scaling way back.  There are only so many spots left and the competition is absolutely fierce.

So big SEO and paid traffic guys like Josh Paiva, Todd Falcone, Randy Gage and many others have been helping these people with alternative methods while the self-publishers figure it out on their end.

importance of marketing

Many have been moving toward social media to reach new audiences and even sell through blogs in different niches.  Its very common space to see hosting, selling ad space and running traffic to more top tier business opportunities where they can increase their commissions with much less work and worry.

On the other side of this orchestrated kind of chaos, many reviewers will accept electronic versions of your book.  So many of these books are now being sent via  blog, pdf or other electronic methods which is bringing the costs down and the transactions much faster.

So as the processes are taking place it’s a common place for these writers to almost abandon what they are so use to in order to create more cash flow.  Milan wants to emphasize this as being very important to take note.

On the other side it’s very important to look at some of the numbers.  If you’re not familiar Kirkus is one of the best book reviewers out there and we have read in multiple places that they too are charging a high $425 fee to review these books even if they are sent electronically!  That process is taking anywhere form seven to 9 weeks for the entire process to be complete.  If the writer wants to pay an extra $150 they can expedite the process.

It has been stated recently that many writers, even those that have had big business in the past are orchestrating groups and forums in Facebook and other social media outlets that explain exactly the process they are going about to make these things happen.  It is a truth that most writers (if not all) love  and have a passion for writing but sometimes it takes more than that to make things work in your favor long term.

importance of marketing

As many of you are familiar eBooks are becoming common place in the writers world.  Many of these writers have learned these PDF style books through marketing gurus like Josh, Todd, Randy as well as other social media strategists looking for a new way to reach out to more and more readers for the lowest prices.

After all it’s all about how much your able to spend and how much comes back to you.  If you can’t create some type of profit you can’t stay in business.  You might as well go trade dollars for hours at some job.

So if your familiar with learning more about how these work from home marketers are helping writers take advantage of media outlets and paid advertising you should definitely reach out.  After all, we love helping others hold on and stay true to their passions and it really comes down to making money to live.  We all have to eat!

So what is it that people like Josh Paiva and Todd Falcone do to create cash flow on the internet?  We all hear about different things like work from home, work at home, internet marketing, affiliate marketing, trading online, bitcoin, selling physical products, selling digital products, and even trainings that people are willing to pay upwards of $50k to fly into a private training at some 5 star resorts and listen to professional speakers for 5 days.

The Milan Review again wants to highlight this as being very important as well.  It really depends what you want to do and how much you have to spend on paid advertising and business expenses.

We understand that most people are struggling to make ends meet so there are different alternatives for those just able to make their bills.

If you want to start on the low end while your writing continues you may want to start with blogging and building your list.  If your already writing content on a daily basis why not reach your target audience and build your fan base.  You would be very surprised at how easy it is to accomplish this.

Many people on the internet are starving for good quality content.  There is a lot of content out there but most of it is junk.  People scour youtube, google, Facebook, group and forums just looking for the right information to lose weight, make more money, get flees off their cat, just about anything really.  So you can dive basically into whatever niche you’re good at and let it fly.

importance of marketing

If you want to take it to the next level you may want to consider using paid advertising to reach your audience faster and easier.  If you are creating valuable content people will share it across social media.  If you give someone exactly what they are looking for they will share it to their profile page, email, through txt etc because you helped them basically.

This is very common especially in Facebook.  Give value value value and your content will most definitely go viral.  It’s as simple as that.

As your creating such content you can even dive into video.  People love video to learn more about what it is  your talking about but most importantly to get to know you as an individual.  People love putting a face to what it is they are reading about.  That is how you get yourself on radar so people start to believe in you.  Believe in your work.

So don’t be shy.  Move forward and create content as often as you can.  If you’re giving value it really is game over.  As funny as it is to say, you just might enjoy working in this fashion more than creating content to write books or forums of some sort.

Creating quality content to get people thinking is one of the most satisfying things a writer can do.  So let it rip.  Sky is the limit.

Different Kinds Of MLM Marketing Systems

Being a member of a MLM business should certainly work. Start of building a network, retail products and so on to get the money. This is because MLM is different from the Money Game, where members are required to give a first deposit in the form of money, then do not do anything, so investors do not know and do not want to know where the company pays a profit.

We recommend that if you join a MLM company in the form of a Limited Liability Company. To be able to run a business, a company must have clear legal entities.

MLM Marketing System – Business

This is to account for the MLM business to its members and to other consumers who use the products. Good MLM company certainly has a support system both offline and online, as well as easily accessible to its members, making it easier for members to optimize their marketing activities. If you want to become a member of MLM and engaged in this business, there are some tips that should be considered:

MLM businesses need to have a product, such as books, computers, soaps, and so forth. When you do not have a product, then it should be more detail regarding the issuance SIUPL for products in MLM, if necessary, ask the Investment Coordinating Board (BKPM). Do not rush involved in selling products MLM.

When selling an MLM product and the product is problematic, then you will be suspect because it contributes to offer the product to the customer. MLM products are generally more expensive when compared to similar products.

While not intending to make a rival product, but try to take into account where the profits of the MLM company. If this company were to stop recruiting members, you can survive.

In addition to some of the tips above, there are some things to avoid when his business MLM:

Stacking Goods in Warehouse

If up line is forced to buy goods worth hundreds of thousands or millions of rupiah, as soon avoid, because it likely that the product will not be sold and will only meet the warehouse.

Claims Quickly Becoming Rich without Work and Others

It is a mindset that is wrong in the business. No one can become rich instantly. Never surrender to circumstances and only want things instantly without even trying. Today many negative rumors circulating in the community about MLM.

Still, there are companies who choose to use MLM to distribute their products, for the following reasons:

Overhead and Low Distribution

MLM does not need to allocate substantial funds in marketing to attract customers. Marketing funds transferred to the commission for distributors who market the product to the customer.

Companies giving commissions to the distributor based on the number of products sold. Distribution of products through traditional retail distribution using a series of regional, state, city, and local retailers to distribute the goods so wasteful costs.

Low Relative growth rate

Because MLM is managed properly can progress with a growth rate of 20%, 50%, even 100% per month, depending on the management.

Sales and Marketing team is lazy to Help

There are many products flooding the market, so it takes large marketing funds to attract customers. As well as many products that require detailed explanation, it is not enough just ads on TV with duration of 30 seconds.

How To Boost Website Traffic For Self Publishing Business

Most writers and self publishers are very familiar with online marketing if you want to keep up with competition.  Here are some fresh ideas to help with your reach in the market place.

Any webmaster knows that having as much traffic as possible is a priority. You have to do all you can in order to obtain that type of results, and with that in mind here are some of the best ways you can use to get great traffic!

Use social media

Sharing your content on social media is a great advertising technique. That’s where you can sell your products and generate a very good user experience. Keep that in mind and focus on results, then rest assured that the outcome will be well worth it.

Add in a variety of content types

Use short and long content, use images, videos, infographic and so on. There are lots of content consumers out there and each one has a specific type of content as favorite. The more varied the content is, the better the outcome will be in the end.

Write good headlines

Headlines are everything. If you have good headlines you can generate tons of sales. That’s why we recommend you to always try and write some very good headlines because they will help you sell well and sell fast. Do on-page SEO as well since this will improve your rank and thus boost traffic.

Use long tail keywords

Long tail keywords are by far some of the best that you can use. They allow you to obtain some incredible results very fast and the experience will be better for both you and the users. Sure, it might be a little challenging but it will pay off at the end of the day.

Guest blogging

Guest blogging is great for traffic and it can offer an immense value for all kinds of sites. It’s very easy to use as well and, use properly, it can help generate a great traffic boost for every site

Referral traffic

Having others redirect traffic to your site is great for you and your site’s SEO as well. It will also be very challenging as well, yet you have to do it if you need incredible results.

Post content on LinkedIn.

This is a very good platform for promotion and it does feature some interesting ways to boost traffic. Since lots of people use it often, you will find it to be very precise and professional, not to mention truly satisfying. Either way, it’s one of the best methods to boost website traffic fast.

Interview the industry leaders

If you run a business and you are a part of the industry, connect with others! Try to interview the other companies, interact with them and share the latest news in your industry. This will always pay off and it will offer you an incredible set of results that you do not want to miss.

No matter what method you use to generate website traffic, one thing is certain! The results will always be very good as long as you focus on results and you are committed to the cause. It will take a while for sure but in the end you can generate more sales and leads thanks to these ideas alone.

SEO Strategies For Book Worms

book worms

We wanted to take some time for all the book worms and people in self publishing to help with SEO strategies.  We love this topic and know it can really help promote your business.

We all need to focus on doing SEO the right way if we want to boost the results of our website. It all comes down to the experience we get and the experience ewe can generate, as that’s crucial at the end of the day. With that in mind, here are some of the tools that you should use in order to get the best results.

http://tools.seobook.com/

Seo Book features some of the best SEO tools out there. Most of them are very easy to use and customizable so getting the right experience and good results might not be that much of an issue in the first place. They do integrate a good typo generator, keyword density analyzer and other tools that are simply perfect for the SEO world, that’s for sure.

http://smallseotools.com/

They might be small, but there are many of them. This site features a few dozen tools that are a blast to use and which you will enjoy quite a lot. You will appreciate the great attention to detail too, which is what matters the most!

https://moz.com/tools

MOZ has some great tools, starting with the business console, Followerwonk and Moz Content and ending with the Keyword Explorer. All of these are state of the art tools that you can use without a problem and they can provide you with an astounding, quality value that you will appreciate. Well worth your time, this is one tool you do not want to miss.

http://www.webconfs.com/

Thanks to this site you can delve deep into what’s wrong with your site and you can also check it properly. It’s very easy to use and the fact that you have a variety of link based tools as well as URL rewriting tools and many others will surely pay off in the end.

http://www.seotools.com/

Free and Paid tools that are very good, lots of interesting add-ons and even some server level SEO tools. These are some great tools that you can use and you can get quite a lot of amazing results if you use them properly. Well worth the investment.

https://serps.com/tools/

These might be a few small tools, but they can help you with a variety of tasks that take a lot of time. It’s a good idea to check them out the best way you can and rest assured that you will love the outcome.

https://agencyanalytics.com/

This tool is a great reporting platform for agencies and it works very well. It features plenty of interesting options and using it is a sheer delight. It’s well worth a shot.

In the end, all the SEO tools presented here have a lot of value and great quality. You should check them out if you want high standard results with your SEO. Just give them a shot and rest assured that you will not be disappointed in the end.

Shane Jones has a new awesome novel out & loves cycling barefoot

It’s called Daniel Fights a Hurricane. It’s supposedly awesome. Here’s what I can say, not having read it yet: based on the excerpts I’ve seen so far, it’s gonna be pretty amazing and reading it is going to be wild. It will start off kind of normal and then slowly it will fill with weird ideas and things that kind of make no sense and all this weird stuff just buzzes around your head, one weird buzzing thing on top of the other, everything buzzing and vibrating, until the buzzing starts to be real pleasurable, like taking a bath after a long day and finding out you’re slowly being surrounded by really friendly fish that glow and give off warmth and looking at the fish and just going with it.
We ran one such excerpt in The Milan Review of the Universe and, just the other day, fellow TMROTU author Blake Butler interviewed Shane for VICE.com. So, you know, you should buy yourself a copy of Shane’s new book, like from here. We’re not saying you have to, just that you should, if you care about being a good, well-rounded person who likes to have his or her mind blown. If, on the other hand, you want to be dull and evil, then you can eff off back to your house on square island.

Note: We were thinking of ending this post here, but then we asked Shane for a picture, and he sent us the one above. Once we saw it, we knew we were going to have to ask Shane a few important questions.

The Milan Review: Shane, what is up. Explain yourself.
Shane Jones: I call this “Sadness with big bird feet.”

Explain some more. It looks like you’re practicing for the barefoot Tour de France.
The photo was taken during a photo shoot for NYLON magazine. This one never made it because, well, it’s awful? I mean, I love the picture, but there’s something unsettling about it. I think it’s funny.

Are you a cycling fan?
Yes. I am a cycling fan. Yes. I use to race when I was a teenager. I have the scrawny frame for cycling.

What about good old fashioned American sports, like football?
I follow the Buffalo Bills. I lived in Buffalo for five years. The team is a lovable group of losers and I just can’t stop watching them. Here’s my prediction for 2012: Buffalo in the AFC Championship. I’ll watch the game barefoot, on my stationary bike.

Six new books from The Milan Review!

Giorgia Malatrasi, Clancy Martin, Lele Saveri, Sammy Harkham and then Johnny Ryan, Ratigher, Deb Olin Unferth and Sarah Manguso: here’s the final list of incredible people whose work we’ll be publishing this fall/winter. Some of it will be in English (precisely, the stuff coming from the first four will be) and the rest will be in Italian.

We’re also taking the chance to announce here, formally, the Third Issue of The Milan Review. Coming December 2012. It shall be named The Milan Review Of Clancy Martin. It will have a subtitle, too, which will be: Travels in Central America. It will be hardback. It will include original drawings by Sammy Harkham, and the whole issue will be taken up by one long story or, if you wish, one short novel or, if you want to be precise, a novella. Said work will be penned by Mr. Clancy Martin and it will be so good it will make you want to uproot your life to become his personal assistant just on the off-chance that one day he could invite you to play a game of tennis with him.

The KutiKuti Guide to Finland

Kuti KutiNew release! The KutiKuti Guide to Finland, aka the most Finnish book of weird comics of them all. It includes: Santa Claus in space, beer-drinking lynxes, emotionally unavailable men, castration, death metal, saunas and traditional Finnish folk tales. Also: owls.

KUTIKUTI is a comic art studio & association located in Helsinki, Finland. They are twelve people with awesome names who collectively make, publish and teach comics: Sami Aho, Heta Bilaletdin, Roope Eronen, Jarno Latva-Nikkola, Soren Mosdal, Tommi Musturi, Pauliina Makela, Aapo Rapi, Heikki Ronkko, Anna Salaimaa, Jari Vaara, Amanda Vahamaki, Mikko Vayrinen. There you go: twelve awesome names, all in a row.

We published this book thanks to the involvement of VOLTA Footwear, nice lads who make comfortable shoes and, most importantly, dig cool books. So head on to The Store to have a peek inside and nag yourself a copy. It’s very affordable, considering how awesome it is: just 10 euros / 12 bucks. As our friend said, “Ah, cheap & chic.” Our friend works in fashion. Doye.

tpr

The Milan Review on The Paris Review

The Paris Review published an excerpt from The Milan Review of the Universe—Clancy Martin’s excellent “An event in the stairwell”. Lorin Stein—The Paris Review editor—also had some very nice things to say about our journal. He called it “egregiously handsome”, which made us try to cover our blushing and shrug it off like it’s no big deal. He also wrote that we let him run the story in the spirit of international fraternità, which was immensely cool.

Read Clancy’s story and Lorin’s introduction here.